Switch to Reading Executive Summary Link to Conclusion
    The internet 1 is the latest greatest development in a long line of modern advancements in communication technology going back to the cellphone, television, radio, the telephone, moving pictures, still photography, and the telegraph ...the first form of digital communication.
 
 
    And because humans are highly social beings, it is no surprise that the internet has also become the way people connect and communicate
 
    No one knows for certain when the term "Social Media" was coined, or who coined it. 1
    1 Forbes: Who Coined 'Social Media'? Web Pioneers Compete for Credit
Definition of "Social Media":
forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos)
 
 

    Eventually, in the wake of "The Great Dot Com Crash" of 2000, a site that would be recognizable to today's Social Media enthusiasts as "Social Media" launched in March of 2003. Called "Friendster", it rather quickly registered an unprecedented 100 million plus users. 1

    Astute observers of Friendster recognized the significance of this accomplishment and viewed it as a mere inkling of what could be. One particularly astute and incredibly ambitious Friendster user recruited a few college buddies to build and launch his own Social Media platform in 2004. It quickly attracted millions, then hundreds of millions and eventually billions of regularly returning, all-but-addicted users. 2

    Others subsequently joined the Social Media space, among them Twitter, Instagram, Snapchat, YouTube and, most recently and most notoriously, TikTok.3

    1 Harvard.edu: Before Facebook there was... Friendster? Yes, that's right!
    2 Wikipedia: History of Facebook
    3 Small Business Trends: Complete History of Social Media: Then And Now

 
    Today, nearly two decades later, more than four and a half billion people of earth's eight billion person population engage in a little to a lot of Social Media activity on a regular basis.1 Some much more so than others.
 
For many Social Media is the internet.
    1 BackLinko.com: Social Network Usage & Growth Statistics: How Many People Use Social Media in 2023?
 
    With maybe one exception (TikTok), all the current predominant Social Media platforms were designed for adults, not juveniles (persons under 18). The long-time most influential Social Media platform was launched at Harvard, a university, not a high school. Within two years, eligibility to join was expanded to include anyone with an email account and a willingness to claim to be 13 years of age or older. As there was no process in place to verify age high schoolers and middle schoolers were allowed to participate on what was originally an adults-only platform. 1
    1 Wikipedia: History_of_Facebook
   BusinessInsider.com Why you must be 13
 
    Apparently almost no one (except maybe Steve Jobs) imagined the day when virtually every teenager would have a computer, a camera (still and video) and a telephone on their person in their pocket in the form of a smartphone (iPhone introduced January 9. 2007). 1 Free to range unplugged, powered by easily rechargeable ever-longer-lasting batteries, everyone was equipped with more communication technology than anyone possessed in previous generations. With virtually every teenager connected to virtually the entire world, it is hardly surprising that the internet quickly proved to be a very dangerous place for the world's more than a billion potentially vulnerable adolescents. 2
    1 NYT.com: Apple Introduces Innovative Cellphone
    2 Organization for Social Media Safety: Just Listen to Facebook’s Own Research
   Cyberwise.org 9 Ways to Make Social Media Safer for Children
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    The people who designed and built the internet were incredibly competent, but not completely infallible. In retrospect it seems they made at least one now-acknowledged mistake: allowing anonymity. Tim Berners-Lee --a Brit who is fairly credited with being the "inventor of the world wide web" and who was knighted for it so apparently the Queen agreed-- has been quoted as saying with regard to Social Media that "Anonymity should not be the norm". 1 One of the first investors in Facebook, American venture capitalist Roger McNamee, termed it a mistake to have chosen "not to require real identity" on the internet. 2
   1 news.com.au: Anonymity Needs to Go
    2 Roger McNamee: Zucked p 37 Amazon
 
 
    All the ensuing parade of Social Media platforms --including the aforementioned Twitter, Instagram, Snapchat, YouTube, and TikTok-- happily emulated the practices of their predecessors and implemented lenient user identification requirements with minimal verification. 1 This has enabled nefarious individuals to engage with others on Social Media while maintaining anonymity simply by using easy-to-create false identities. 2

Allowing this kind of anonymity on Social Media has facilitated inappropriate interactions on the internet involving teens that would be considered criminal in the real world: adult sexual predators searching out and engaging minors, 3 minors misrepresenting themselves as adults, 4 and teens cyberbullying one another 5 (too often resulting in the worst possible outcome), 6 with girls disproportionately suffering the worst of it. 7

To combat this, social media companies have rightfully closed down millions upon millions of spurious accounts over the years. 8 While certainly better than taking no action, identity fraud nevertheless remains commonplace in today's social media scene. 9

    1 TechTarget.com: Paid Verification Explained Everything You Need to Know
    2 ExploringYourMind.com: Creating A False Identity on Social Media
    3 AppleValleyNewsNow.com: Man Facing Charges Kidnapping Girl
    4 pewresearch.org: Close to half of online teens have said they were older
TriCityHerald.com: Young Girl Misrepresents Her Age

    5 TechTarget.com: Cyberbullying
    6 News.Yahoo.com: Cyberbullying Suicide
    USAToday.comMy son died after being cyberbullied

    7 News.Yahoo.com: Older Teen Girls Are Especially Targeted

    CBSNews.com: Teen Suicide Social Media Bullying

    8 New York Times: Still Fake Accounts
   WhatIsMyIPAddress.com: The Definitive List to Reporting Fake Social Media Accounts
   SocialMediaExaminer.com: How to Report Fake Accounts

    9 New York Times: Fakes Still Common
 
    Thankfully, not every teen is targeted by anonymous internet sex predators or cyberbullies or foolish enough to misrepresent themself as an adult to a genuine adult. However, every teen is exposed to an unending flow of irresistibly engaging problematic content. Among the most insidious is that which has been enhanced 1 or completely fabricated. 2 This content is manufactured to falsely impress, simultaneously boosting its creator's ego while engendering envy, 3 depression, jealousy, loneliness and feelings of inadequacy among gullible and susceptible content consumers. Peer reviewed scientific studies have concluded that for many people, particularly young people, the more time they spend on certain Social Media sites, the worse they feel about themselves. 5 In general Social Media is not good for the mental health of teenagers and is especially toxic for girls. 6 The platforms (specifically Instagram and Facebook) have known this for some time, yet have persisted in continuing to refine the addictiveness of their product to young minds and profit from it. 7
    1 Forbes.com: How Beauty Filters Change
    2 HackSpirit.com: Living a Fake Life on Social Media
    3 MakeUseOf.com: How to Stop Social Media Envy
    SnapAsk.com: Social Media Envy

    4 FoxNews.com: Addicted to Facebook Study Shows Users Are Lonelier
    5 MIT.edu: Study: Social Media Use Linked to Decline in Mental Health
    6 ChildMind.com: How Using Socia Media Affects Teenagers
    7 WSJ.com: Facebook Knows Instagram is Toxic for Teen Girls
 
As if this was not bad enough, on many, if not all, social media platforms, all content is not treated equally. Sophisticated, ever-changing algorithms surreptitiously promote certain types of content while suppressing others. 1 The hows and whys this happens are not shared with the public, but is undeniable that select "influencers" and political positions receive preferential treatment. Additionally, there are instances where content is purposefully removed by employees who have the authority to interpret and enforce user rules and regulations. 2 Furthermore, there have been cases where platform executives at the highest levels have collaborated with political entities in order to manipulate, misrepresent, or suppress content potentially harmful to axs preferred brand of politics. 3
   1 digiligo.com: A Guide to Social Media Algorithms and How They Work
   safes.so: How Social Media Algorithms Keep You Addicted

    2 yahoo.com: Facebook Employees Pushed Greater Censorship
   expmag.com: Jealous of Your Facebook Friends You're Not Alone

    3 bbc.com: Zuckerberg Says FBI Warning Prompted Biden Laptop Story Censorship
    npr.org: Facebook and Twitter Limit Sharing New York Post Story About Joe Biden
 
Like all Social Media users of all ages, teens typically create significantly less content than they consume. On balance this is probably a good thing, given that much of the content generated by teens is trivial at best and just as well forgotten. 1 Gathered up and stored away, it is certainly not material that would impress a college admissions officer, 2 potential employer, 3 ,or an older and wiser self. 4 Inevitably, for many adults, all the online adolescent foolishness, pranks, mischievous acts, and casual day-to-day activities will "come home to roost". While for most, this may only result in embarrassment, for others the consequences will be severe. 5
    1 Mashable.com: 1 in 4 Young Adults Regret Social Media Posts, Survey Says
    2 USnews.com: how-to-improve-your-social-media-presence-for-college-admissions
    PewResearch.org: Teens and Social Media Key Findings     point 8
    3 FindLaw.com: Social Media Posts Costing Jobs Findlaw Survey
    PewResearch.org: Teens and Social Media Key Findings     point 8
    4 TheConversation: People Should Have The Right to Wipe Youthful O nline Indiscretions-
    Yahoo.com: Millennials Regret Social Media Survey
    Yahoo.com: Do You Regret Your Social Media Posts
    HuffPost.com: More Than Half of Americans Have Social Media Regrets
    AOL.com: Applicants Rejected Social Media on Device Research

    5 FindLaw.com: 29% Fear Social Media Will Get Them Fired
    PewResearch.org: Teens and Social Media Key Findings     point 8
 
    Given the numerous challenges and obvious dangers that the current predominant Social Media platforms present for juveniles, it should be no surprise that in-the-know parents have taken proactive measures to safeguard their children by actively managing, severely restricting, or outright prohibiting their use of Social Media. Old-time internet tech titans and bitter business competitors Bill Gates and Steve Jobs, both fathers of three Gen Y or Gen Z children, limited Social Media use and screen time in general by their offspring.\ 1 Next-generation tech leaders followed suit. Snapchat CEO Evan Spiegel limits his son's screen time. 2 Reddit co-founder Alexis Ohanian and his wife, tennis great Serena Williams, prefer their daughter play with traditional toys rather than a smartphone. 3 Sundar Pichai, CEO of both Alphabet and Google, allowed his pre-teen son to mine cryptocurrency but not to have a smartphone. 4
    1 ITblackspot.com.au: Bill Gates and Steve Jobs Raised Their Kids Tech-Free — and It Should’ve Been a Red Flag
    2 BusinessInsider.com: 6 Tech Executives Who Raise Their Kids Tech-Free or Seriously Limit Their Screen Time
    3 DaddysDigest.com: Silicon Valley Billionaires Say No To Screen Time For Kids
    4 CNBC.com: Tech-Free Dinners and No Smartphones Past 10 pm — How Steve Jobs, Bill Gates and Mark Cuban Limited Their Kids’ Screen Time
 

Then there is TikTok, 1 the latest, greatest follow-on social media platform. 2 TikTok hosts short-form videos much like YouTube, and may be an exception to the aforementioned "designed for adults" rule. TikTok is known for providing content creators with easy-to-use, highly-featured integrated video production tools, and offering content consumers a user interface that when opened immediately begins playing an algorithmically selected video, with another video just a swipe away, and another ad infinitum 3
    1 Investopedia: What is TikTok
    Wikipedia: TikTok

    2 PewResearch.org: Teens Social Media and Technology 2022
    Teens and Social Media Key Findings From Pew Research Center Surveys

    3 IteratorsHQ.com: 5-TikTok UI Choices That Made the App Successful
 
    Especially popular among younger Americans, 1 TikTok was the first social platform to achieve a significant following in the USA 2 that was not developed in the USA. A subsidiary of the Beijing-based company named "ByteDance," 3 which developed its precursor (a China-only app called "Douyin"), 4 TikTok is privately held 5 and partially owned by an agency of the People's Republic of China (PRC), which ultimately controls its board. 6 Modified for export and launched in 2016, today TikTok is regularly used by a billion people all around the world 7 but is banned in its home country the PRC. 8
    1 Investopedia.com: What Is TikTok
    2 HouseOfMarketers.com: Top 10 Countries That Use TikTok the Most
    3 FourWeekMBA.com: Who Owns TikTok
    4 Gab-China.com: Difference Between Douyin and TikTok
    5 TheChinaProject.com: Who Really Owns ByteDance & TikTok is Complicated
    6 BusinessInsider.com: TikTok ByteDance Golden Shares
    7 BackLinko.com: TikTok Users
    8 Brandmentions.com: TikTok Banned in China
 
    Many Americans other than teenagers are involved with TikTok, but for reasons other than indulging themselves in time-wasting personal entertainment. They are in it for the money (projected worldwide 2023 revenue 13.1 billion USD). 1 Businesses use TikTok to advertise for customers, 2 celebrities use it for self-promotion, 3 and independent TikTok content creators, also known as "influencers", earn a living on their percent of the ad revenue their videos generate. 4 Additionally, investors in pursuit of the next great thing in Social Media have acquired shares of TikTok's stock in anticipation of its value skyrocketing when it goes public. 5
    1 Oberlo.com: TikTok Ad Revenue
    2 HubSpot.com: Brands on TikTok
    3 TikTok.com: Celebrities on TikTok
    4 BusinessInsider: How Much Do TikTokers Make?
   TheLeap.co: TikTtoc Pulse/

    5 Fool.com: How to Buy TikTok Stock
 
Comparing TikTok in the United States to its counterpart Douyin in China is both enlightening and a bit frightening. According to American technology ethicist Tristan Harris, in China a 14 year old on Douyin will view science experiments, museum exhibits, and patriotic and educational videos and for no more than the allowed 40 minutes per day. Then it's back to homework and home life. It's almost the diametric opposite of what users experience on TikTok in the United States, where they can spend unlimited hours a day. Obviously, by its policies and practices, the Chinese government recognizes the impact Social Media has on teen development. Mr. Harris likens the domestic Chinese version of TikTok (Douyin) to "spinach" and the version served to the USA and the rest of the world to "opium". 1
    1 NYPost: China’s TikTok Might as Well be Designed as a Weapon Against Our Teens
 
Small wonder that TikTok, banned as it is in its home country, became unprecedentedly controversial in the USA -a country to which the PRC is an unfriendly competitor and potentially an enemy. It is completely understandable that Americans, especially younger Americans, find TikTok engaging and entertaining, because that's what it was designed to be. 1 However, unlike other social media platforms, there are genuine concerns about who ultimately controls TikTok, their true intentions, and the potential threats to the USA. 2 Recently, European Union regulators fined the platform 345 million euros for mishandling the personal information of juvenile users. 3 Even before that, President Biden banned TikTok on the mobile devices the federal government provides to employees and those of contractors, 4 despite $2 million invested in lobbying. 5 Thirty-four states have followed suit. 6 Declaring TikTok's country of origin a "foreign adversary", the governor of Montana signed legislation (Senate Bill 419) 7 on May 17, 2023 outlawing TikTok effective January 1, 2024.
    1 MIT.edu: 5 Ways TikTok Demonstrates Great User Experience Design"
    eightclients.com: TikTok How It Is Different From Other Social Media Platforms

    2 SecurityWeek.com: Five Ways TikTok Seen as Threat US National Security
    3 Reuters.com: TikTok Fined 345 Million Euros
    4 WSJ.com: TikTok National Security Deal Faces More Delays as Worry Grows Over Risks
    5 Forbes.com: TikTok Must Be Removed From Government Workers’ Devices Within 30 Days, White House Says
    6 Wikipedia: Restrictions_on_TikTok_in_the_United_States
    ZDnet.com TikTok Bans Explained

    7 Leg.MT.gov: An Act Banning TikTok in Montana
    8 MT.gov: Governor Gianforte Bans TikTok in Montana
    APNews.com: Montana has 1st TikTok Ban in America
DeB 2392     1 MT.gov: Governor Gianforte Bans TikTok in Montana
Link to Conclusion
October 24, 2023:  Thirty-three state attorneys general have filed suit in federal court in the Northern District of California charging that some features of Facebook and Instagram violate consumer protection and child safety laws.     1
SUMMARY OF THE CASE
"Over the past decade, Meta —itself and through its flagship Social Media Platforms Facebook and Instagram (its Social Media Platforms or Platforms)— has profoundly altered the psychological and social realities of a generation of young Americans. Meta has
harnessed powerful and unprecedented technologies to entice, engage, and ultimately ensnare youth and teens. Its motive is profit, and in seeking to maximize its financial gains, Meta has repeatedly misled the public about the substantial dangers of its Social Media Platforms. It has concealed the ways in which these Platforms exploit and manipulate its most vulnerable consumers : teenagers and children. And it has ignored the sweeping damage these Platforms have caused to the mental and physical health of our nation’s youth. In doing so, Meta engaged in, and continues to engage in, deceptive and unlawful conduct in violation of state and federal law."     2

    1 NPR.org: Meta Sued by States Claiming Instagram and Facebook Fueled Youth Mental Health Crisis
    WSJ.com States Sue Meta Alleging Harm to Young People on Instagram, Facebook

    2 oag.ca.gov: COMPLAINT FOR INJUNCTIVE AND OTHER RELIEF: Section I: Summary of the Case (page 6 of 233 pages)
Link to Conclusion 2707
February 1, 2024:   Testifying before the U.S. Senate Mark Zuckerberg apologizes to parents of social media victims saying "I’m sorry for everything you’ve been through"     1
“I’m sorry for everything you have all been through. ... No one should go through the things that your families have suffered and this is why we invest so much and we are going to continue doing industry-wide efforts to make sure no one has to go through the things your families have had to suffer.”     1

    1 TheGuardian.org: Zuckerberg tells parents of social media victims at Senate hearing: ‘I’m sorry for everything you’ve been through’
Link to Conclusion
February 1, 2024:   A look at statewide laws and policies on cellphones in schools     1
“At least 11 states have passed laws or enacted policies that ban or restrict students’ use of cellphones in schools statewide or recommend local districts enact their own bans or restrictive policies, according to an Education Week analysis.”     1

    1 EdWeek.org: Which States Ban or Restrict Cellphones in Schools?
CONCLUSION
    The parade of Social Media platforms developed and launched since 2003 were all (except maybe TikTok) developed by adults for use by adults, but somehow came to be allowed to be widely used by juveniles. In retrospect, it is now widely recognized that over the years this illicit but tolerated usage caused significant harm to the mental and physical well-being of a generation of young people (most severely impacting girls) of which the platforms were fully aware. Clearly the companies gave little consideration to mitigating the harm they knew they were causing. Rather, it seems certain platforms were all along doing precisely the opposite: consciously refining their "unprecedented technologies to entice, engage, and ultimately ensnare youth and teens" in order to increase their "profit" while they intentionally "misled the public about the substantial dangers of ... Social Media".     See above SUMMARY OF THE CASE

    Consequently, every day millions of American juveniles blissfully use seemingly innocuous, but actually dangerous Social Media platforms with little or no concern about the damage they are allowing to be inflicted upon themselves individually and as a group. Perhaps those who pioneered Social Media and achieved wealth, fame, and power while willfully damaging teens and youth should be held accountable for the harm they have caused.

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